Jacqueline Dooley
1 min readSep 24, 2021

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I think we lose perspective when we obsessively focus on being more powerful (in the context of business- efficiency is power, scalability is powerful, speed to market is power. There are tools that make these things easier - they automate and streamline and integrate our data and processes and there's no doubt that they make the companies who can afford them more successful. But... there's a loss of something when your only goal is to make things easier so you have more time to do (one assumes) powerful things. We get used to the time we save and we find new ways to fill it with the drudge work that inhibits true creativity. Email is a perfect example. It's much more efficient and simple than snail mail. It takes minutes to write an email and seconds to send it. But how many of us spend precious hours sorting, responding to and writing emails? One technology sprung up to save us time and that same technology chains us to our devices to do shallow work.

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Jacqueline Dooley
Jacqueline Dooley

Written by Jacqueline Dooley

I'm whatever the opposite of a data scientist is. Essayist. Content writer. Bereaved parent. Mediocre artist. Lover of birds, mushrooms, tiny dogs, and nature.

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